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SearchCap: AMP, YP SEO product & PPC budgeting

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.

Learn 3 proven methods for winning additional PPC budget from your clientsJun 9, 2017 by Jeff Baum
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan.

Is AMP the answer to format fragmentation?Jun 9, 2017 by Barb Palser
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.

How to stop worrying about Google updatesJun 9, 2017 by Kristine Schachinger
Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why.

Search in Pics: Marissa Mayer’s Yahoo birthday, Bing soccer match & Google stylish officesJun 9, 2017 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. On Marissa Mayer’s birthday, Yahoo decorated her office: Source: Twitter Bing soccer matches: Source: Twitter Fancy […]

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