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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Why one e-commerce company is going all-in on AMP (Hint: conversions)Jun 22, 2017 by Ginny Marvin
With significant conversion lifts over responsive design, Event Ticket Center has been pushing the AMP envelope.

5 must-do technical SEO audit items in 2017Jun 22, 2017 by Aleyda Solis
As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.

Early performance results from Google’s update to close variantsJun 22, 2017 by Andy Taylor
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.

Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrumentJun 22, 2017 by Amy Gesenhues
To mark what would have been Fischinger’s 117th birthday, Google has designed a digital instrument that lets users create musical compositions.

Survey: 43% of marketers say 75% of their content isn’t being consumedJun 22, 2017 by Greg Sterling
Enterprise survey shows big gap between awareness and execution.

The State of Digital Advertising 2017Jun 21, 2017 by Digital Marketing Depot
Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017. The ROI potential of different mobile strategies. The main […]

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