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SearchCap: Advanced analytics, fake listings on Google Maps & link building

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
5 hot trends in advanced analyticsApr 11, 2017 by Digital Marketing DepotMarketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways?
Patent 1 of 2: How Google learns to influence and control usersApr 11, 2017 by Dave DaviesColumnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
Is Google really keeping fake listings off Google Maps?Apr 11, 2017 by Joy HawkinsA recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive.
Link building: Preliminary research and analysisApr 11, 2017 by Andrew DennisColumnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Industry
Local & Maps
Search Marketing
Searching
SEM / Paid Search
SEO

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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