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Google Analytics is a treasure trove of data, but how should you use it?
This week, startup PaveAI is releasing a new AI-powered platform that it says is the first to turn Google Analytics data into news you can use.
This is the San Francisco-based company’s second version of the platform. An earlier implementation, released last year, did not utilize AI and primarily turned Google Analytics data into English.
By contrast, this release recommends specific actions to increase leads and revenue, employing statistical models to determine which recommendations will improve ROI.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.