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More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media.
The name of the game for brands is bridging the gap between online or mobile search and in-store visits and sales. When customers are out looking for a store, listings must be accurate and up to date. But managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds is time-consuming.
Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Local marketing automation platforms provide a wide array of tools to help brands navigate and automate these and other key processes.
This 52-page report outlines the critical elements for local marketing success and includes profiles of 17 leading enterprise local marketing automation vendors, pricing charts, capabilities comparisons, and recommended steps for evaluating and purchasing. If you are looking to adopt a local marketing automation software platform, visit Digital Marketing Depot to download “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.”
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.