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Google Hotel Ads now showing nightly price trends

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Google’s Hotel Ads are starting to show pricing trends on mobile.
Sergey Alakov spotted the update on Thursday.

The widget shows the best prices for a one-night stay. If no pricing is available, the bar will be white instead of blue.
Clicking on the price goes to a page of ads for “Best prices per night for a 1-night stay” with pricing from OTAs like Expedia, Booking and Orbitz.
The update appears to be rolling out for all Hotel Ads.

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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