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Google’s reporting and data visualization tool, Data Studio, now integrates with Google Search Console.
Search Console joins AdWords and Google Analytics among others as a data source for report building. Marketers can build reports that include only Search Console data, or combine it with other sources to compare paid versus organic traffic trends, for example.
Search Console metrics can be aggregated by either site or by page in the Data Source creation flow within Google Data Studio by selecting either “Site Impression” or “URL Impression”.
As of last week, users can build an unlimited number of reports in Google Data Studio. The email used for the Data Studio account needs to have access to Search Console in order to use it as a data source.
About The Author
As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.