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Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation services – can provide numerous benefits.
This buyer’s guide analyzes the current market for content marketing tools, including the types of vendors serving the market and the capabilities available. If you are considering licensing a content marketing tool, this guide will help you decide whether or not you need to. It provides recommended steps for choosing a content marketing tool and contains profiles of 24 content marketing vendors.
Visit Digital Marketing Depot to download “Content Marketing Tools: A Marketer’s Guide.”
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.