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Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores.
There are zillions of apps added to the app stores every week, so your biggest problem is simply getting found. Maybe you could luck out and get featured by the App Store. Or, maybe, you invest a considerable budget in ads encouraging users to install your app — even though they don’t really know it.
Palo Alto, California-based Branch is out with a free solution that it believes could dramatically change these choices, by changing how app content is discovered via search engines if you don’t have the app installed.
Currently, Google can lead you to content in apps via app indexing, where deep links can be found in mobile search results and lead you to content in the app. If the app is installed. If not, it leads you to the app store, and then to that content once you’ve installed the app.
The new Branch solution, called AMP Deepviews, is designed to accomplish three things: presenting in-app content when the app is not installed, loading quickly, and getting the preferential mobile search treatment that Google gives to AMP pages.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.