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Bing Ads rolled out three new features this week for Shopping Campaigns.
Search term report at product level: Advertisers can now see which search queries triggered product ads a the product ID level with Product Search Term. This report will show whether products are triggering for appropriate search terms. But in the blog post, Bing Ads also points out that this report can help guide product title optimization in ways you might not already be thinking about, such as seasonal triggers:
Example: If you’re selling personalized photo frames and you notice seasonal surges in search queries (for example, with Mother’s Day approaching, you could see a surge in queries like Mother’s Day gifts, Mother’s Day photo frames), it would be beneficial for you to experiment with adding the occasion in front of the product title and change it seasonally to match what customers are searching for.
Inventory update feeds: Advertisers can now upload — via FTP or manually — an online product inventory update feed with availability and/or price changes as a supplement to the main product feed. This supplemental feed means you don’t have to upload a new main feed every time products go on or off sale, run out or get restocked.
Feed download scheduling: Advertisers can now designate the time of day daily, weekly or monthly to have Bing Ads download automatic feeds
About The Author
As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.