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Search Marketing Expo — SMX West — returns for its 10th year completely retooled with tactic-rich sessions for SEOs and SEMs.
Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and skill level, whether you’re a veteran or just getting started. As past attendees can attest, you’ll leave the show with new tactics you’ll implement immediately.
You’ll attend “ripped from the headlines” topics designed to keep you up to date on everything going on in search today, whether your specialty is SEO, SEM or both. You’ll dive into new trends, from the emergence of AI, algorithm changes, new ad formats like ETAs, call extensions, voice search and beyond. And you’ll leave SMX West with tactics, tips and techniques you’ll implement immediately to drive traffic, convert visitors and grow your business.
Here’s a peek at a few of the sessions we’re looking forward to:
AMP: The Next Generation
Moderated by Danny Sullivan, this session explores the latest AMP developments and what you need to do to take advantage of them. Speakers include experts from BigCommerce, Walt Disney Company, Catalyst and Google.
SEO For Google’s Mobile-First Index & Mobile-Friendly World
Explore techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. Moderated by Barry Schwartz, with speakers from 3Q Digital, Google and Stone Temple Consulting.
Always Be Testing To Always Be Closing
This session explores unique approaches for testing and managing B2B paid search accounts that go beyond traditional “click-then-buy” tactics. Moderated by industry veteran Brad Geddes, this session features speakers from Righteous, Invesp and NordicClick.
Protecting Your Brand In The Era Of Fake News
Timely and important, fake content and information is a growing problem for advertisers in 2017. This session will show you how to avoid getting stung by this unfortunate online phenomenon. Moderated by SMX Programming Chair Chris Sherman, Seth Meisel from Thriftbooks.com will lead this interesting and critical topic.
View the complete agenda.
The SMX West experience takes you beyond sessions
SMX West goes beyond the 60+ sessions, keynotes, clinics and special Google and Bing tracks. You’ll have opportunities to connect with the search marketing community at multiple networking events, including the recently announced Google Dance and Janes of Digital. You’ll also find solutions that make your life easier in the Expo hall.
What makes SMX unique is that it is completely vendor-independent and programmed by the Search Engine Land team. SMX delivers deep, quality and diverse programming to ensure you’ll maximize your investment in time and money. We guarantee it.
Don’t miss your chance to attend
Register now for the lowest rates offered. All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking and conveniences that make the experience productive and comfortable, including all-day snacks, hot lunches and free WiFi. Or you can choose to attend a specific day with a One Day Pass.
P.S. If you want to supercharge your learning, SMX West offers several pre-conference workshops led by industry leaders and expert practitioners. SMX workshops include Certified Google AdWords training, Content Marketing Mastery, Paid Social Media, Advanced SEO training, Mobile-Friendly SEO & Mastering Google Analytics. Workshop Passes are also priced at their lowest. Register today!

About The Author

Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements and occasional sponsor messages are posted by Search Engine Land.

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