Google AdWords Editor Version 12.1 Adds Expanded Dynamic Search Ads, Shopping Showcase Ads & New Bid Options

Google has updated the AdWords Editor program to version 12.1 which brings many changes. New features include Expanded Dynamic Search ads, Shopping Showcase ads, and new bid options in the Advanced Bid Changes tool. Google wrote on Google+ “Version 12.1 of AdWords Editor now globally supports expanded Dynamic Search Ads, Shopping Showcase ads, and downloadable metrics for first position bid, ad relevancy, landing page experience and click-through-rate. Back in June, we also announced custom rules to help you check for changes that don’t align with your best practices. In this release, you can now more clearly view which campaigns and ad groups violate these best practices.”
Expanded Dynamic Search ads
You can now use AdWords Editor to create and edit expanded Dynamic search ads.
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Showcase ads
AdWords Editor now supports Shopping Showcase ads and ad group types.
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New campaign goal for UAC
Universal app campaigns now include the “In-app actions” goal to target users who are likely to complete the specific in-app actions you’ve set up for your campaign.
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First position bidding
The Advanced Bid Changes tool now includes First position bidding to help you get the most reach for your budget.
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Keyword display tools
The new Keyword display width column shows the length of keyword text in display units to help users judge text limit. Note: This column will be hidden by default.
Show campaign violations
You can now view campaign and ad groups that violate your custom rules. These violations will not be separate from other error and warning messages in your account.
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Download more metrics
You can now download metrics for first position bid, ad relevancy, landing page experience, and click-through-rate.
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Forum discussion at Google+ and Twitter.

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Google Massage In Action

We have seen a few Google massage rooms and we know massages have a long history at Google but I’ve never seen a photo of anyone getting a massage at Google. Here is one of Eileen Lucey getting a massage at Google on a massage chair, I believe.
She posted this on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

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Daily Search Forum Recap: September 22, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
@bhartzer Most of the SEOs I interact with are totally awesome and have the same goals as we do: make it easy for users to find & read/use/buy things. https://t.co/SWq974mdel, John Mueller on Twitter
@Kartzke @methode Pretty much all of them, not just Googlebot for websearch. https://t.co/SqJWmRfaJu, John Mueller on Twitter
Google is testing white KPs. @rustybrick https://t.co/9hccPjRhpp, Sergey Alakov on Twitter
JG, the boss, talks about AI. You might want to listen, he is one of the few people who know what he’s talking about when it comes to ML/AI https://t.co/ESXfb6w2AK, Gary Illyes on Twitter
The subdomain fallacy is real folks, move good & useful content to subdirectory as much as you can. Wish @googlewmc be upfront about it 😐, Samuel Lavoie on Twitter
This post was scheduled to go live today but was written earlier – I am currently offline today.

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Search Buzz Video Recap: Google Search Ranking Changes, Top Ranking Signals & Dynamic Algorithms

First, I am offline, so this video and post was all created and produced on Wednesday, things may have transpired between now and then that I may have to catch up on this Monday. Google did some algorithm search ranking updates this week, it seem not too widespread but it was impactful. Google said the algorithm monitoring tools do often get it right. Google said there is no such thing as a top three ranking signals. Why? Well they explain it depends on the query and the context of the search. Google said they do not use click data for rankings, again. Google said shopping cart abandonment rate is not a fact. Google doesn’t review each and every spam report. Google doesn’t use disavow files for finding spam in their algorithms. Google said responsive sites are already ready for the mobile first index. Google said chatbots don’t make your pages better quality. Google updated their AdWords terms and conditions. Google is testing indoor maps in the knowledge panel. Google AdSense is beta testing automated auto ads. Google AdSense’s ad balance tool isn’t working right. Have a happy and healthy Jewish New Years! That was this past week in search a the Search Engine Roundtable.
Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
[embedded content] For the original iTunes version, click here.
Search Topics of Discussion:
Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!
This post was scheduled to go live today but was written earlier – I am currently offline today.

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Google: Fetch & Render Preview Not Used In Search

If you thought Google uses the preview you see in the fetch and render for search purposes, you would be wrong. Google’s John Mueller said on Twitter that the fetch and render preview image is just for you to see what Google sees but it is not used for search.
Here is the tweet:

The preview thumbnail in the console is just to make things easier for you, it’s not used for search. I’d use Fetch & Render to check.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) September 20, 2017
Google did say in the past that the fetch and render is way better than looking at the cached version in Google. But then again, here is John saying it isn’t used in search.
We are still awaiting an update where Google improves the fetch and render tool for more sites.
Forum discussion at Twitter.
This post was scheduled to go live today but was written earlier – I am currently offline today.

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Google: Responsive Sites Don’t Need To Worry About Mobile First Index

Gary Illyes from Google said at the BrightonSEO conference that those with responsive sites don’t really need to worry about the upcoming mobile first index. I was not at the event where he said that but Greg Gifford was there and he posted it on Twitter.
He said:

if you have a responsive site, you don’t really need to worry about the mobile first index@methode #brightonseo
— Greg Gifford (@GregGifford) September 15, 2017
Google has been proactively encouraging webmasters to get their sites ready by migrating to responsive design. The mobile first index is expected to happen sooner than later and the best way to do that is to make sure your pages are equivalent and responsive sites help with that.
So if you want to feel somewhat safe, go responsive. Otherwise, check page by page to make sure your pages are equivalent.
Forum discussion at Twitter.
This post was scheduled to go live today but was written earlier – I am currently offline today.

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Google Tests White Knowledge Panels

Google is now testing white knowledge panels for local results. This was first spotted by our man Sergey Alakov and he posted a screen shot on Twitter of the white look. Typically there is a blue interface for the knowledge panels but here, as you can see, Google is testing it in white.
Here is Sergey’s screen shot:

Here is what I see:

Google is always testing things like this, so just add this test to their testing bucket and heck, I only cover maybe 20% of the tests I see.
Forum discussion at Twitter.
This post was scheduled to go live today but was written earlier – I am currently offline today.

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Googlebot Still On Hold On Supporting HTTP/2

John Mueller of Google said the other day in his hangout at the 1 hour and 13 minute mark that Googlebot still is not crawling in HTTP/2. The reason it is not is because Googlebot is pretty good at crawling quickly and it wouldn’t take advantage of the same benefits a browser would benefit from with HTTP/2 he said.
Here is what John said:

No, at the moment we don’t crawl HTTP/2.
We are looking into what we can do with that. In general, the tricky part there is that for the most part Googlebot isn’t the same as a browser so you wouldn’t see the same speed effects as a browser would in regards to HTTP/2. So we can cache things a little bit differently, we can do requests in a more parallax way. A little bit different than an average browser would do. So we don’t see the full advantages of Google going to HTTP/2.
But espesially as we see more web sites implementing the push functionality, HTTP/2 where you can request the HTML page and it includes all of the embedded content right away, then that might be something where Googlebot engineers say now it really make sense to actually implement HTTP/2 for Googlebot.

That does not mean you can’t make your site HTTP/2, Google said go ahead and do that. We were however expecting Googlebot to support it sooner but I guess it is back burnered now. HTTP/2 doesn’t give your site an SEO advantage nor a super big crawl advantage yet.
Here is the video embed:
[embedded content]
Forum discussion at YouTube.
This post was scheduled to go live today but was written earlier – I am currently offline today.

Marketing Tips

Google To Find E-Books At Your Public Library

Google shared a new feature in search quietly on Twitter this week, the ability to search Google for e-books available at your local public library.
Just search for the book title and side that knowledge panel card over to where it says “Get Book” – it will then tell you if it is available to “borrow” by “libraries near you.”
Here is a screen shot I took the other day:

Calling all U.S. bookworms! Now you can take a look at what e-books are available to borrow at your local library, right in Search. 📚 pic.twitter.com/jxiripTUMh
— Google (@Google) September 18, 2017
Forum discussion at Twitter.
This post was scheduled to go live today but was written earlier – I am currently offline today.

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Massive Google Antique Chair

I am not sure what is Google’s obsession is with really big chairs but here is another massive chair at a Google event. It is one of those fancy looking antique chairs you’d see at a fancy dining room table. This was posted on Instagram by Antinéa Estbn.
Google has giant fabric chairs, big lawn chairs and massive leather chairs.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
This post was scheduled to go live today but was written earlier – I am currently offline today.

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