The folks at Screaming Frog posted on Twitter a statement made by a developer telling their SEO team that they don’t need to set up 301 redirects because Google is able to figure it out automatically. Here is what they quoted “you don’t need to set-up 301 redirects anymore, as Google takes care of it automatically.”

Dev’s adamant advice on a client migration, ‘You don’t need to set-up 301 redirects anymore, as Google takes care of it automatically.’ 🙃
— Screaming Frog (@screamingfrog) September 8, 2017
So out came the magic elves at Google to mock the statement, which is a good thing:

Yeah, that couldn’t be the case, right @methode ?
— John ☆.o(≧▽≦)o.☆ (@JohnMu) September 8, 2017

We do have wood elves /shrug
— Gary “鯨理” Illyes (@methode) September 8, 2017
Folks – you need to help Google find the right URLs when you move from URL A to URL B. It is really hard for Google to do this without some hints and the strongest hint you can give them is a 301 redirect.
Forum discussion at Twitter.

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