What Local SEO Directories Should My Business be in?

What Local SEO Directories Should My Business be in?

The 55 Largest Local Business Directories in the US

These local directory sites, according to MOZ.com, are among the most influential directories on the web in 2017. This list is sorted by importance and largest amount of traffic – largest first. Actively Improving your company’s presence on these directories means your business will be exposed to a wide audience of local searchers.

 

  1. Google Places (aka Google+ Local)
  2. Facebook
  3. LinkedIn
  4. Yellowpages.com
  5. Yelp
  6. Local.com
  7. WhitePages.com
  8. Manta
  9. SuperPages
  10. CitySearch
  11. Patch
  12. City-Data
  13. MerchantCircle
  14. Yellowbook.com
  15. Yahoo Local
  16. Mapquest
  17. Topix
  18. DexKnows
  19. Yellow.com
  20. BBB.org
  21. ServiceMagic
  22. Angieslist
  23. AreaConnect
  24. Foursquare
  25. AmericanTowns
  26. BizJournals
  27. LocalGuides
  28. 411.com
  29. Yellowpages.aol.com
  30. Insider Pages
  31. MagicYellow
  32. Hotfrog.com
  33. Mojopages
  34. Switchboard
  35. Demandforce
  36. MojoPages
  37. Metromix
  38. Yellowbot
  39. Kudzu
  40. ShowMeLocal
  41. ChamberofCommerce
  42. LocalPages
  43. HopStop
  44. YellowMoxie
  45. Phonenumber.com
  46. Best of the Web Local
  47. Yellowise
  48. GetFave
  49. Tupalo
  50. ZipLocal
  51. EZLocal
  52. CitySquares
  53. USCIty.net
  54. LocalDatabase

Top U.S. Local Directory Citation Sources
GetListed.org and Whitespark.ca recently released some important data on the top local citation sources by city and by category.  We thought it would be interesting to take that data and determine which directories on average had the most citation influence in the entire country.  While it’s good to focus on your local service area and business category for citation building, in most cases, regardless of your location or industry, these are the sites you should almost always include while citation-building.

  1. Yellowpages.com
  2. Yelp
  3. SuperPages
  4. CitySearch
  5. Yahoo Local
  6. Facebook
  7. DexKnows
  8. Manta
  9. BBB.org
  10. YouTube
  11. City-Data
  12. Yellowbook.com
  13. Angieslist
  14. MerchantCircle
  15. ServiceMagic

Your actual business type may also require specific directories that only pertain to your type of business. Contact me for that list..

Security Company Marketing Tips

Security Company Marketing Tips

Attn: Security Guard Companies: Use LinkedIn Groups To Become An Expert On Your Customers

  • Names
  • Age
  • Gender
  • Number of children
  • Hobbies
  • Personal interests
  • Associations they are involved in
  • Magazines they read
  • Wants and wishes
  • Challenges they face

Possessing this depth of knowledge about your customers allows you to deliver the solutions that they need at the right time, place, and price.  There are several methods for gaining this type of knowledge including sending surveys, networking at business events, and leveraging social media.

As social media becomes more ubiquitous, platforms such as LinkedIn have increasingly become the go to tool for becoming an expert on your customers and prospects.  Specifically, LinkedIn Groups are an excellent tool for learning about your prospects and customers.

LinkedIn Groups

LinkedIn Groups were developed to provide a place for professionals to share content, post questions, find answers, and to connect with people with similar interests.  If you are not currently participating in LinkedIn Groups you are missing out on a huge opportunity.  Here are a few tips to maximize using LinkedIn Groups:

  • Join Groups that your customers join – Resist the temptation to just join groups that are specific to your industry, you should be focusing on the groups that your customers are part of.  Take a moment to find several customers or prospects that you would like to connect with.  View their profiles and find out which groups they are part of and join those groups.
  • Don’t use Groups for advertising – Although you are joining these groups to eventually build connections with prospects, avoid using groups to self-promote.  No one in a group wants to see a lot of advertising for your company.
  • Join the maximum number of groups – Currently the maximum number of groups you can join on LinkedIn is 50, so join 50.  Although this might seem like a lot, failing to join all 50 means that you are missing out on news and discussions that help you better understand your customers and prospects.
  • Remain active – Remaining active in the groups is the number one thing that you can do to increase your understanding of your customers.  By remaining active and engaging in discussions you will continue to learn things about customers and prospects that you would not normally have the opportunity to learn.
  • Ask questions – Part of being active in Groups should include asking questions that are compelling, thought-provoking, and relate to your company’s expertise.  By asking questions you will be more equipped to deliver products and services that speak to your clients’ wants and needs.

So, You’re An Expert…Now What?

Now that you have gained a deeper insight into your customers’ needs and wants, it’s time to put that information to use answering questions and providing useful materials.  First, consider speaking at local community events or offering a free webinar for customers or prospects.  As with Groups, don’t use these events as a way to self promote, use them to build your standing as an expert.  You will begin to see that prospects convert to customers at a much higher rate when you are seen as an expert in your niche.

In addition, if you find that customers and prospects are asking the same questions repeatedly consider drafting a white paper or other document for download from your website.  An even better way of sharing your expertise is setting up a blog where you can share your knowledge with others on a routine basis.

Buyers tend to be much savvier these days and do a lot more research about companies before they decide to make a purchase.  By knowing what buyers’ wants and needs are, it is much easier to position yourself as an industry expert.  By doing so, they are more likely to trust your advice and purchase your products and services.

Do you have some expertise that your clients or prospects need?  How are you leveraging your expertise to convert more prospects to clients?  Please leave your comments below, we would love to hear from you.

How to Handle a Bad Review

How to Handle a Bad Review

How to Handle a BAD Review:

 

If you are a business owner for any length of time then at some point in the life of your business you are going to get a Bad Review from someone- No one is perfect.

If you receive a negative review, remember that everything you say to that reviewer is out in the public for all to see online. That means you don’t want to do battle with that customer online.

The best way to handle these attention-seeking people is to take the discussion offline.

Simply let the customer know you heard them and then ask them to call you personally so you can resolve the matter.

Even if the person doesn’t call you back, anyone that sees the review discussion will at least know that you tried to rectify the situation. 
That goes a long way to building trust with future customers.

How to Show Clients SEO ROI

Showing your clients SEO ROI is the subject of lengthy discussions and often raises ethical and credibility questions. Achieving high-performing organic search results is one of the holy grails of digital marketing. Ranking a site organically in the search results is the goal for many companies — especially for businesses that can’t afford high-cost pay-per-click ads.
We hear from many business owners who have been doing SEO for some time, and a lot of them use digital marketing agencies who specialize in search engine optimization and digital marketing. One of the biggest concerns these business owners have is that they just don’t know whether their SEO efforts and investments are paying off.
What does this mean if you provide SEO services? If your clients feel this way, then they are questioning the value of your services. So you should be prepared to answer questions that your clients may ask about how the SEO services you provide gives them real value and show the impact SEO has to their bottom line.
So how can you ensure that the work you’re doing can be turned into something tangible and valuable for your clients?
Provide Data That Matters to Your Client
The task of providing data that matters to your client is wonderfully captured by Joy Hawkins in one of her recent Moz articles. It’s so easy to simply forward your client tons of confusing reports and other analytics data in an attempt to overwhelm them with information so that your services appear more significant. But your client doesn’t really care about the details. They don’t really care about how many pages of their site are now being indexed by the various search engines or any minor search engine ranking position changes. They want to know what impact of all that data and all those numbers have on their business.
They want to know “how much additional traffic has been generated and is it valuable?”
Talk to your clients as business owners – not like SEO enthusiasts. Explain how the extra traffic that is generated because of your organic search ranking achievements impacts their site visitors. Tell them what that traffic is doing on their site that makes it all worthwhile. This is what they really want to hear.
Plan and Track Tangible Deliverables
This applies more in the early stages of SEO or a new SEO services relationship. We know that organic SEO takes time. You need to explain that to your clients so their expectations are realistic. The SEO efforts you take today could take months before they have a noticeable impact on the business. Clients need to be educated on this process.
So in the absence of hearty traffic generation-based results to share at the beginning of an SEO campaign, make sure that your client is aware of what work/tasks you’re doing. Explain how this SEO groundwork will help them in their quest for top industry ranking glory. Keep track of deliverables on a weekly or monthly basis so they can see work is taking place against their spend with you.
Did you get new backlinks this month and how many?
How many new pages of content or keyword-rich blog posts have you added to their site?
How many of the technical errors from the initial SEO audit have been cleared up?
Did you get your client listed on online business directories/citation sites? Which ones? Send them a screen shot of a few listings so they can see for themselves.
Have you optimized your client’s Google My Business (GMB) listing? Add a photo or video? Update the description?
Don’t be overly data heavy at this stage of the relationship. (You don’t want to overwhelm them with a bunch of technical SEO jargon.) Just show them that you are working towards the really juicy stuff.
Show Them What They Really Want to See
Your clients are business owners and not SEO lovers. After you’ve done your initial SEO tasks, make sure you keep track of rankings, backlinks, technical issues fixed, etc.
The real fun is when you can show your client that they’re ranking higher than some of their competitors on Google for important keywords. Sending them image screen shots of the Search Engine Results Pages (SERPs) is more impactful than a ranking report. You just don’t get the same excitement from reading an Excel ranking report. (However, BrightLocal’s ranking reports are very visual and clearly shows clients how their site is moving up the organic search rankings. Be sure to include a BrightLocal Ranking Report with your screen shots.)
BrightLocal Ranking Report

Summary
Return on investment is what your clients truly care about. How does your SEO work give them more customers, more leads and ultimately more sales?
If your client feels secure that what they’re spending with you is or will have a positive impact on their business, then they will feel justified allocating that budget to you. Appropriately managing how you report your progress and delivery of SEO services to your clients will ultimately define how they feel about your ability to deliver for them.
We’d Love to Hear Your Thoughts
How do you go about showing ROI from SEO services to your clients? Do you have any tips, techniques or strategies that really work? Share your thoughts with us in the comments.

View Google My Business Insights in your BrightLocal reports

We’re super excited to announce an extension to our integration with Google My Business (GMB), that allows BrightLocal users to link their accounts to GMB and import valuable Insights data into their reports.
With this update, you get a complete view of your GMB performance alongside all your other local search KPIs – all in one place!
Insights data can be viewed in your Location Dashboards, alongside your data for rankings, citations, reviews, Analytics and social media.
This new feature is included within ALL BrightLocal plans, and available at no additional cost.
How to import GMB Insights into your BrightLocal account
This brand new feature is live right now & available for you to start using. Watch this quick video to see how it looks & works:

 
To start viewing this data in our Location Dashboard, simply authorize BrightLocal to access your Google My Business profile and pull in the Insights data. Your GMB Insights can then be viewed on the Google My Business tab in Location Dashboards and within our Google Local Audit reports.
Authorize BrightLocal to access your GMB profile & view your GMB Insights data alongside all other Local Search KPIs

Google My Business Insights Data
Once imported, you’ll get access to the following Google My Business Insights:
1. Searches
Discover how searchers find your business on GMB, looking at both brand searches and product/service searches.
Get actionable insights on how searchers find your business

2. Views
Find out how many Google users have viewed your GMB profile in main search results or Google Maps.
Discover how users are finding your GMB page

3. Customer Actions
After finding your business, what actions do users take to interact with your business? See data on the following actions:
Website visits
Requesting driving directions
Calling you on the phone
Discover what actions users take to interact with your business

View GMB searches, views, actions, calls & other Insights within your BrightLocal account
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4. Phone Calls
We all know that Phone Calls are an important touch point between local businesses and their customers. Now you can view how many calls were assisted (i.e. click-to-call) by your Google My Business profile. You can view the data displayed by either time of day or week.
Discover the most popular times for customers to call your business

All your local search KPIs in one place
With this update, you can view GMB performance alongside data from Google Analytics and other important local search KPIs in one place.
View GMB insights alongside all your local search KPIs in one place

What’s more, you can view all this data in an extended period of time to GMB. We display data for the last 18 months’, whilst the GMB dashboard only shows it in chart form for the last 3 months’! (N.B. if you export data from the GMB dashboard you can view up to 18 months’ also).
In addition, with BrightLocal you can view the most up to date Insights data, rather than the delayed Insights displayed in the GMB dashboard (3-4 day delay). So if you want to view Insights data from yesterday, or the day before, that’s all captured in your BrightLocal reports.

GMB dashboard displays Insights data for the past 3 months’; in BrightLocal you see 18 months’ of data!
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There’s no additional cost to connect & view GMB data in your account, and it’s included in all plans.

GMB Update release schedule
This update is out right now. However, we’re rolling this update out in two phases. Currently, in order to import GMB Insight data, you’ll need to have a Google Local Audit report set up in your BrightLocal account. However this is set to change next week when we release phase 2, which will allow full integration without any existing reports.
Of course, the advantage of using our Google Local Audit tool alongside GMB Insights are many:
Automated auditing & tracking or your Google My Business page.
View important local ranking signals, including verification status, citations, citation authority, link count, domain authority & reviews & star rating.
Benchmark your business against top 10 ranked competitors.
Get alerted to any unauthorised changes in your NAP data, category selection, working hours, review count & star rating.
Great update! but what’s coming next?
If our latest GMB integration doesn’t satisfy your appetite for local SEO tool updates, then just take a look at what’s in the pipeline for summer / fall 2017…………..
August 2017
Speed & data-accuracy improvements to CitationTracker
September 2017
Overhaul & enhancements of Local SEO Check-up reports
October 2017
Marketing Agency Directory offering enhanced & promoted profiles for BrightLocal Customers
We hope you find this update useful and that it helps you manage your GMB locations better!
As always, please let us know your thoughts & feedback in the comments below. Thank you!