The 55 Largest Local Business Directories in the US
These local directory sites, according to MOZ.com, are among the most influential directories on the web in 2017. This list is sorted by importance and largest amount of traffic – largest first. Actively Improving your company’s presence on these directories means your business will be exposed to a wide audience of local searchers.
- Google Places (aka Google+ Local)
- Yahoo Local
- Insider Pages
- Best of the Web Local
Top U.S. Local Directory Citation Sources
GetListed.org and Whitespark.ca recently released some important data on the top local citation sources by city and by category. We thought it would be interesting to take that data and determine which directories on average had the most citation influence in the entire country. While it’s good to focus on your local service area and business category for citation building, in most cases, regardless of your location or industry, these are the sites you should almost always include while citation-building.
- Yahoo Local
Your actual business type may also require specific directories that only pertain to your type of business. Contact me for that list..
How to Handle a BAD Review:
If you are a business owner for any length of time then at some point in the life of your business you are going to get a Bad Review from someone- No one is perfect.
If you receive a negative review, remember that everything you say to that reviewer is out in the public for all to see online. That means you don’t want to do battle with that customer online.
The best way to handle these attention-seeking people is to take the discussion offline.
Simply let the customer know you heard them and then ask them to call you personally so you can resolve the matter.
Even if the person doesn’t call you back, anyone that sees the review discussion will at least know that you tried to rectify the situation.
That goes a long way to building trust with future customers.
Showing your clients SEO ROI is the subject of lengthy discussions and often raises ethical and credibility questions. Achieving high-performing organic search results is one of the holy grails of digital marketing. Ranking a site organically in the search results is the goal for many companies — especially for businesses that can’t afford high-cost pay-per-click ads.
We hear from many business owners who have been doing SEO for some time, and a lot of them use digital marketing agencies who specialize in search engine optimization and digital marketing. One of the biggest concerns these business owners have is that they just don’t know whether their SEO efforts and investments are paying off.
What does this mean if you provide SEO services? If your clients feel this way, then they are questioning the value of your services. So you should be prepared to answer questions that your clients may ask about how the SEO services you provide gives them real value and show the impact SEO has to their bottom line.
So how can you ensure that the work you’re doing can be turned into something tangible and valuable for your clients?
Provide Data That Matters to Your Client
The task of providing data that matters to your client is wonderfully captured by Joy Hawkins in one of her recent Moz articles. It’s so easy to simply forward your client tons of confusing reports and other analytics data in an attempt to overwhelm them with information so that your services appear more significant. But your client doesn’t really care about the details. They don’t really care about how many pages of their site are now being indexed by the various search engines or any minor search engine ranking position changes. They want to know what impact of all that data and all those numbers have on their business.
They want to know “how much additional traffic has been generated and is it valuable?”
Talk to your clients as business owners – not like SEO enthusiasts. Explain how the extra traffic that is generated because of your organic search ranking achievements impacts their site visitors. Tell them what that traffic is doing on their site that makes it all worthwhile. This is what they really want to hear.
Plan and Track Tangible Deliverables
This applies more in the early stages of SEO or a new SEO services relationship. We know that organic SEO takes time. You need to explain that to your clients so their expectations are realistic. The SEO efforts you take today could take months before they have a noticeable impact on the business. Clients need to be educated on this process.
So in the absence of hearty traffic generation-based results to share at the beginning of an SEO campaign, make sure that your client is aware of what work/tasks you’re doing. Explain how this SEO groundwork will help them in their quest for top industry ranking glory. Keep track of deliverables on a weekly or monthly basis so they can see work is taking place against their spend with you.
Did you get new backlinks this month and how many?
How many new pages of content or keyword-rich blog posts have you added to their site?
How many of the technical errors from the initial SEO audit have been cleared up?
Did you get your client listed on online business directories/citation sites? Which ones? Send them a screen shot of a few listings so they can see for themselves.
Have you optimized your client’s Google My Business (GMB) listing? Add a photo or video? Update the description?
Don’t be overly data heavy at this stage of the relationship. (You don’t want to overwhelm them with a bunch of technical SEO jargon.) Just show them that you are working towards the really juicy stuff.
Show Them What They Really Want to See
Your clients are business owners and not SEO lovers. After you’ve done your initial SEO tasks, make sure you keep track of rankings, backlinks, technical issues fixed, etc.
The real fun is when you can show your client that they’re ranking higher than some of their competitors on Google for important keywords. Sending them image screen shots of the Search Engine Results Pages (SERPs) is more impactful than a ranking report. You just don’t get the same excitement from reading an Excel ranking report. (However, BrightLocal’s ranking reports are very visual and clearly shows clients how their site is moving up the organic search rankings. Be sure to include a BrightLocal Ranking Report with your screen shots.)
BrightLocal Ranking Report
Return on investment is what your clients truly care about. How does your SEO work give them more customers, more leads and ultimately more sales?
If your client feels secure that what they’re spending with you is or will have a positive impact on their business, then they will feel justified allocating that budget to you. Appropriately managing how you report your progress and delivery of SEO services to your clients will ultimately define how they feel about your ability to deliver for them.
We’d Love to Hear Your Thoughts
How do you go about showing ROI from SEO services to your clients? Do you have any tips, techniques or strategies that really work? Share your thoughts with us in the comments.
We’re super excited to announce an extension to our integration with Google My Business (GMB), that allows BrightLocal users to link their accounts to GMB and import valuable Insights data into their reports.
With this update, you get a complete view of your GMB performance alongside all your other local search KPIs – all in one place!
Insights data can be viewed in your Location Dashboards, alongside your data for rankings, citations, reviews, Analytics and social media.
This new feature is included within ALL BrightLocal plans, and available at no additional cost.
How to import GMB Insights into your BrightLocal account
This brand new feature is live right now & available for you to start using. Watch this quick video to see how it looks & works:
To start viewing this data in our Location Dashboard, simply authorize BrightLocal to access your Google My Business profile and pull in the Insights data. Your GMB Insights can then be viewed on the Google My Business tab in Location Dashboards and within our Google Local Audit reports.
Authorize BrightLocal to access your GMB profile & view your GMB Insights data alongside all other Local Search KPIs
Google My Business Insights Data
Once imported, you’ll get access to the following Google My Business Insights:
Discover how searchers find your business on GMB, looking at both brand searches and product/service searches.
Get actionable insights on how searchers find your business
Find out how many Google users have viewed your GMB profile in main search results or Google Maps.
Discover how users are finding your GMB page
3. Customer Actions
After finding your business, what actions do users take to interact with your business? See data on the following actions:
Requesting driving directions
Calling you on the phone
Discover what actions users take to interact with your business
View GMB searches, views, actions, calls & other Insights within your BrightLocal account
4. Phone Calls
We all know that Phone Calls are an important touch point between local businesses and their customers. Now you can view how many calls were assisted (i.e. click-to-call) by your Google My Business profile. You can view the data displayed by either time of day or week.
Discover the most popular times for customers to call your business
All your local search KPIs in one place
With this update, you can view GMB performance alongside data from Google Analytics and other important local search KPIs in one place.
View GMB insights alongside all your local search KPIs in one place
What’s more, you can view all this data in an extended period of time to GMB. We display data for the last 18 months’, whilst the GMB dashboard only shows it in chart form for the last 3 months’! (N.B. if you export data from the GMB dashboard you can view up to 18 months’ also).
In addition, with BrightLocal you can view the most up to date Insights data, rather than the delayed Insights displayed in the GMB dashboard (3-4 day delay). So if you want to view Insights data from yesterday, or the day before, that’s all captured in your BrightLocal reports.
GMB dashboard displays Insights data for the past 3 months’; in BrightLocal you see 18 months’ of data!
There’s no additional cost to connect & view GMB data in your account, and it’s included in all plans.
GMB Update release schedule
This update is out right now. However, we’re rolling this update out in two phases. Currently, in order to import GMB Insight data, you’ll need to have a Google Local Audit report set up in your BrightLocal account. However this is set to change next week when we release phase 2, which will allow full integration without any existing reports.
Of course, the advantage of using our Google Local Audit tool alongside GMB Insights are many:
Automated auditing & tracking or your Google My Business page.
View important local ranking signals, including verification status, citations, citation authority, link count, domain authority & reviews & star rating.
Benchmark your business against top 10 ranked competitors.
Get alerted to any unauthorised changes in your NAP data, category selection, working hours, review count & star rating.
Great update! but what’s coming next?
If our latest GMB integration doesn’t satisfy your appetite for local SEO tool updates, then just take a look at what’s in the pipeline for summer / fall 2017…………..
Speed & data-accuracy improvements to CitationTracker
Overhaul & enhancements of Local SEO Check-up reports
Marketing Agency Directory offering enhanced & promoted profiles for BrightLocal Customers
We hope you find this update useful and that it helps you manage your GMB locations better!
As always, please let us know your thoughts & feedback in the comments below. Thank you!