Danny Sullivan Wearing The Noogler Hat

It is still weird to think of Danny Sullivan as a Googler but here he is wearing the Noogler hat after graduating from the week of Google orientation. The Noogler, new Googler, hat is wore by new Googlers their first week. It is a long tradition. And here is Danny partaking in that.
He shared the photo on Twitter and said “Officially a Noogler graduate. But still so much to learn as I dive into Google Search from behind-the-scenes….”
A bit more details over here with his Noogler team.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

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Google My Business API Supports Google Posts

Google now lets you automate your Google Posts with the Google My Business API. Google quietly posted it in their what’s new section saying you can now “create and update posts via the new Google My Business API.” “Version 4.0 of the API adds support for posts, hotel amenities, and more,” Google wrote.
The version 4 change log says “you can now create Posts on Google directly through the API.” There are several other updates but this is the big one.
Now it is only a matter of time until the social publishing platforms add support to Google Posts, in addition to Twitter, Facebook, LinkedIn and other social platforms.
Forum discussion at Google+.

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Daily Search Forum Recap: October 13, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
This post was scheduled to go live today but was written earlier – I am currently offline today.

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Google Date Bylines In Search Results Snippets Penalty

Often you will see dates in the search results snippets when blog or news related content shows up in the organic Google search results. Did you know you can lose the ability to show those date bylines if you try to trick Google by faking the date to make it look more recent that the actual date/time it was published?
Here is what the date byline looks like:

Google’s Gary Illyes said at State of Search that these dates are good for search, that they make it more useful for searchers when they are looking for content. So if you abuse the date and fake it, Google can take away the ability for a site to show it.
Here are tweets from that coverage:

Date bylines in SERP are better for search. Hiding or artificially updating them can hurt. Via @methode #StateofSearch
— Alan Bleiweiss (@AlanBleiweiss) October 10, 2017

@methode believes it is possible that a site that manipulates its published dates could lose those date bylines in SERPS #StateofSearch
— Mark Traphagen (@marktraphagen) October 10, 2017
Google is aware of both technical issues around dates and webmasters trying to trick them, we’ve seen it before. Personally, I want Google to penalize articles that do not have dates on them when they should.
Anyway, keep this in mind – do not try to trick Google with fake dates. I know it happens and Google can be fooled here but Google might be working on something bigger here.
Forum discussion at Twitter.
This post was scheduled to go live today but was written earlier – I am currently offline today.

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Search Buzz Video Recap: Google Algorithm Update & Mobile First Index Tests, Sentiment Ranking Factors & Danny Sullivan Joins Google

This week in search, I covered a largish Google search algorithm ranking update over last weekend. Also, we are noticing huge shifts in the mobile search results, maybe it is mobile first related? Google’s Gary Illyes said how we can see if Google is testing the mobile first index. Google said they do use off-site sentiment analysis for rankings. Google said it can be harmful to prune content. Google said there may be value to broken links building. Google said comments on your site is better than sending them to social. Google strongly encourages those using Flexible Sampling to use the markup that goes with it. Google said featured snippets are evolving and changing. Google can penalize sites abusing date bylines. Google said Cyrillic scripts do not impact rankings that much. Google will be making short SEO videos again. Most SEOs don’t use log files for SEO work and most don’t think black hat SEO is dying. Google AdWords can now spend twice your daily budget. Giphy got hit by Google after bragging. Google is hiring new webmaster trends analysts. Danny Sullivan is now a Googler, he is working at Google. Reminder, this was pre-scheduled and published today. That was this week in search at the Search Engine Roundtable.
Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
[embedded content] For the original iTunes version, click here.
Search Topics of Discussion:
Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!
This post was scheduled to go live today but was written earlier – I am currently offline today.

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How Cyrillic Script Impacts Google Search Rankings

Google’s John Mueller answered a question around how Cyrillic script and those special characters and/or accent marks on characters, impacts your rankings in Google. The short answer, at least on how I understand it from John, is that the impact is minimal at most.
He said that in the case he looked at it, with French and German, it “is not the case” where there is an impact on rankings.
John said you should write content the way the content should be written, the way your readers can understand it. So don’t not use Cyrillic when you are suppose to use it and the same goes the other way.
John Mueller said you should “essentially rank for both of these variations” if done right.
John said this at the 40:46 mark into the video. Here is the embed:
[embedded content]
Here is the transcript:

The whole SEO community in Romania thinks that by writing without the Cyrillic and special characters you can rank better.
Mihal says no. So some of the SEO community in Romania thinks this apparently.
The top argument that people use is that people search without the Cyrillics, so we should write without the Cyrillics and we’d rank better. Is this true?
How does Google handle this in German and French? What is your take on this?
So I don’t really know what is unique with the Romanian search results, if that is something that where you do see this kind of difference.
In general, in German and French where I looked into this a little bit, this is not the case.
Some people do search without the special characters and a lot of people search with them. And it is something where if you create your content to actually be readable, it will essentially rank for both of these variations.
It is not the case that the search results are exactly the same. Because sometimes people mean subtly different things, espesially if you are looking at French for example, sometimes having an accent or not makes a difference in the word that is actually used. That is something where it would be normally to see subtly different search results.
But I wouldn’t see that as saying I should be writing in a way that is essentially not correct for your local language. Especially when users come to your pages and read your content, and it looks like you are really not writing in their language – that is something they are really not going to appreciate. I assume for at least most cases.
So with that in mind, my recommendation is to be to write normally, write the content in the language properly and that is something that we should be able to pick up accordingly in the search results.
If you see situations where we are really ranking things wrong when people commonly search in a variation of a word that should be showing some pages and isn’t showing them at all. Then feel free to let me know, send me some example queries, some example pages, where you are seeing this happening. And I can pass that along to the search quality team where they can take a look at that specifically.

Forum discussion at YouTube.
This post was scheduled to go live today but was written earlier – I am currently offline today.

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