Google Serves Orange Juice In Light Bulbs

Okay, this is weird… Here is a photo I found on Instagram of orange juice being served out of light bulbs. This is from the Google Italy office in Milan, and one of the cafes there.
I wouldn’t feel comfortable drinking out of a light bulb, would you?
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

Daily Search Forum Recap: November 28, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Will Penalize Your Site For Using Event Markup IncorrectlyGoogle has had enough of people using the event markup in a misleading way and is now sending out a strict warning that if you use this markup in any other way then its intended purpose…
Google: Featured Snippets Are Not Losing Their AppealWe recently reported about the changes in the featured snippets being shown in Google. Yesterday…
Google Bug Removes Answers From The Local Q&A FeatureBrodie Clark from optimising.com.au has been tracking the local Q&A feature in depth and noticed the other day that many of his answers have gone missing. He was upset because he spent a lot of time and energy answering questions for Google and those businesses and now they were gone…
Google Tests Research Search CarouselGoogle seems to be testing a new search feature that shows a “research” search carousel box in the search results for content around your query. I cannot replicate this by Geoff Angell posted a screen shot on Twitter showing the feature in action…
Google Often Tests Longer Search Results SnippetsOver the past few days or so, since around Thanksgiving time, I’ve been getting emails, tweets, etc from people telling me they are seeing Google showing longer snippets from the typical two line search results snippet…
Ross Dunn – The Search Community Honors YouThis is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here. Ross Dunn, 41 years old, and has been in the industry since 1997 – well before the SEO industry was named “SEO.” He is married for 10 years and has two children…
Front Seat Of The Google Chicago Subway CarParisa Tabriz, Google’s “security princess” information security manager posted on Twitter a picture of her in the front seat of that subway train car at the Google Chicago office. We’ve seen outside
Other Great Search Forum Threads:
In my post I explain how a rogue subdomain was activated during an https migration, how over 7K duplicate urls were indexed, how we handled… https://t.co/2C1UhiXdcO, Glenn Gabe on Twitter
Some SEOs get caught up in endless discussions about backlink profiles, keyword rankings and Google updates. Don’t be that SEO. See the big… https://t.co/aOy4YwRvUf, Eoghan Henn on Twitter
##NoHacked is back! More tips for hack detection coming this week! Start wit…, Google+ – Google Webmasters
Google Algo Changing?, BlackHatWorld
Google Gmail Adds Anti-Phishing, Malicious Link Detection, WebmasterWorld
Imgur Hack 1.7 Million emails and Passwords Stolen, WebmasterWorld

Google Will Penalize Your Site For Using Event Markup Incorrectly

Google has had enough of people using the event markup in a misleading way and is now sending out a strict warning that if you use this markup in any other way then its intended purpose, Google may go ahead and penalize your site. The penalty will be in the form of a manual action which would result in your site not being able to show any rich snippets in the Google search results.
This is the same thing as the spammy structured markup manual actions and Google has not been shy with them in the past. But here you have Google (1) updating the events schema guidelines and (2) telling people not to use them in the “coupons/vouchers space” or other manners that it is not meant for.
In short, many in the coupons/vouchers space have been using them to markup their coupons in the rich results. Google said “as much as using a discount voucher can be a very special thing, that doesn’t make coupons or vouchers events or ‘saleEvents’.” “Using Event markup to describe something that is not an event creates a bad user experience, by triggering a rich result for something that will happen at a particular time, despite no actual event being present,” Google added.
Here is a spammy rich snippet for event schema in this space:

Google said:

Since this creates a misleading user experience, we may take manual action on such cases. In case your website is affected by such a manual action, you will find a notification in your Search Console account. If a manual action is taken, it can result in structured data markup for the whole site not being used for search results.

I suspect there might be an increase in spammy structured markup manual actions in the near future.
Forum discussion at Twitter.

Front Seat Of The Google Chicago Subway Car

Parisa Tabriz, Google’s “security princess” information security manager posted on Twitter a picture of her in the front seat of that subway train car at the Google Chicago office. We’ve seen outside and inside photos but never a photo of the front drivers seat.
That is until now when the security princess leaked the information. 😛
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

Daily Search Forum Recap: November 27, 2017

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