Google Local Pack Shows Query From Website Content Of Local Listing

Last night, I was tipped off by Matt Schexnayder of Sparefoot of a new local pack test where Google is showing when the query matches content on the local businesses website. It is called “website mentions” and just like Google will highlight the content in the snippets that match the query in the organic results, Google is doing something similar in the local pack now. Or at least testing it.
Here is a screen shot from Matt, you can click on it to enlarge it:

Of course, this is not just an interesting user interface test but it also shows me that Google Local, which is separate from the organic ranking algorithms, does understand the content on the webpages of the local business. I always thought the content on the website of the local business was not a factor for local rankings. But here, Google is showing content on the local business website that matches the query searched for.
So if Google knows the content on the local business listing’s website and can use it to make the local results more relevant, why wouldn’t they? Here is what Google published on how they rank local results in Google Maps and local packs. It has no mention of site content.
I did email Google for more details about this but have not yet heard back.
Forum discussion at Twitter.

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Google: We’ve Changed The Way We Think About The Panda Algorithm

Gary Illyes from Google said on Twitter this morning that Google has changed the way they think about Panda from five years ago. Gary wrote “we’ve changed the way we think about Panda.” He added, “what was true 5 or so years ago, might not be now.”
Here is the tweet:

We’ve changed the way we think about panda, that’s why I linked that article. What was true 5 or so years ago, might not be now.
— Gary “鯨理” Illyes (@methode) August 31, 2017
So what has changed? Well, Panda is part of the core algorithm – that is one big difference. But Gary himself said that this change is not a change to how Panda works fundamentally. John Mueller also said Panda has not fundamentally changed – so why change the way you think about Panda?
Of course, Google has tweaked Panda since it launched in February 2011 many many times. Which is why we had so many Panda updates over the years. So it has changed a lot but in what way?
So has Panda changed enough to think about it differently over the years or is it fundamentally the same?

Forum discussion at Twitter.

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Google AdWords Tests More Sitelinks Dropdown Button

Tauqeer Aziz shared a screen shot with me on Twitter of Google AdWords testing a sitelinks layout that has a “more” link that drops down to show additional sitelinks in the overlay.
Here is a screen shot of the test:

I personally cannot replicate this and all I get is the normal sitelinks AdWords design on desktop. Of course, on mobile, Google recently switched sitelinks to be a carousel format to show up to 8 sitelinks for one ad. So I guess this is a way to get 8 sitelinks for one ad on desktop?
Forum discussion at Twitter.

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Google AdWords Report Editor Adds Cross-Account Reporting

Now in the Google AdWords Report Editor you can do cross-account reporting to see all your important metrics across your manager account in one single report. Google quietly announced this new feature on both Google+ and Twitter.
Here is a GIF of how to build the cross account report in this tool:

Google wrote:

Quickly create cross-account reports to view your most important business metrics at scale with the Report Editor—now available in your manager account in the new AdWords experience.

Here is the help document on this report editor.
How do you plan on using this unlocked feature?
Forum discussion at Google+ and Twitter.

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Google AdSense User First Program

Some publishers over at WebmasterWorld and Google AdSense Help forums are saying they are now seeing an invitation within their Google AdSense interface to join the User First beta program.
It looks like Google AdSense is awarding publishers that have a user first approach with “early access to new features designed to help boost your revenue and provide your visitors with better ad experiences.” The help document says:

Welcome to AdSense’s User First beta program. You were invited to this beta program because you offer your visitors a good web experience, e.g., your pages are fast-loading or your users are happy with the ad layout on your site. With this beta, by meeting certain requirements, you’ll get early access to new features designed to help boost your revenue and provide your visitors with better ad experiences.

In short, Google will invite those publishers that have fast sites, user friendly ad layouts and high ad satisfaction scores to this program. You will also gain access to this user first score card to see how well you scored and where you can improve:

You can learn a lot more about this program over here.
Forum discussion at WebmasterWorld and Google AdSense Help.

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